Brand Hate (Navigating Consumer Negativity in the Digital...

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Brand Hate (Navigating Consumer Negativity in the Digital World) || Antecedents of Brand Hate

Kucuk, S. Umit
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Volume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-3-030-00380-7_3
File:
PDF, 482 KB
english, 2019
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