Making sense of global key account management (GAM): a case...

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Journal of Business & Industrial Marketing 2018 / 10

Making sense of global key account management (GAM): a case study from Japan

Ellis, Nick, Iwasaki, Akihito
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-01-2017-0003
Date:
October, 2018
File:
PDF, 234 KB
english, 2018
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