Value Fusion: The Blending of Consumer and Firm Value in...

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SSRN Electronic Journal 2013

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

Lariviere, Bart, Joosten, Herm, Malthouse, Edward, Van Birgelen, Marcel, Aksoy, Pelin, Kunz, Werner H., Huang, Ming-Hui
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Year:
2013
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2307058
File:
PDF, 762 KB
english, 2013
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