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A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan E., Borgerson, Janet L., Wu, ZhiYanYear:
2014
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2511638
File:
PDF, 214 KB
english, 2014