Examining the Impact of Contextual Ambiguity on Search...

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Examining the Impact of Contextual Ambiguity on Search Advertising Keyword Performance: A Topic Model Approach

Abhishek, Vibhanshu, Gong, Jing, Li, Beibei
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Year:
2014
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2404081
File:
PDF, 1.38 MB
english, 2014
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