Arousal, valence, and volume: how the influence of online...

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European Journal of Information Systems 2018 / 10

Arousal, valence, and volume: how the influence of online review characteristics differs with respect to utilitarian and hedonic products

Ren, Jie, Nickerson, Jeffrey V.
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Language:
english
Journal:
European Journal of Information Systems
DOI:
10.1080/0960085x.2018.1524419
Date:
October, 2018
File:
PDF, 2.13 MB
english, 2018
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