On the contrasting strategic impact of online customer...

Journal of Research in Interactive Marketing 2018 / 08 Vol. 12; Iss. 3

On the contrasting strategic impact of online customer reviews for niche and mainstream organizations

Hoskins, Jake David, Brown, Benton A.
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Volume:
12
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/JRIM-01-2018-0015
Date:
August, 2018
File:
PDF, 309 KB
english, 2018
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