The influence of adaptation and standardization of the...

BAR Brazilian Administration Review 2011 / 09 Vol. 8; Iss. 3

The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis

Brei, Vinícius Andrade, D'Avila, Lívia, Camargo, Luis Felipe, Engels, Juliana
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Volume:
8
Language:
english
Journal:
BAR - Brazilian Administration Review
DOI:
10.1590/s1807-76922011000300004
Date:
September, 2011
File:
PDF, 201 KB
english, 2011
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