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Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands
Baumeister, Christoph, Scherer, Anne, v. Wangenheim, FlorianYear:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2598122
File:
PDF, 615 KB
english, 2015