The relational value of perceived brand globalness and...

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Journal of Business Research 2018 / 10

The relational value of perceived brand globalness and localness

Sichtmann, Christina, Davvetas, Vasileios, Diamantopoulos, Adamantios
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.10.025
Date:
October, 2018
File:
PDF, 538 KB
english, 2018
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