Testing the influence of message framing, donation...

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Kureshi, Sonal, Thomas, Sujo
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1528475
Date:
October, 2018
File:
PDF, 2.05 MB
english, 2018
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