Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
Trefzger, Timm, Baccarella, Christian, Scheiner, Christian W., Voigt, Kai-IngoYear:
2016
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2808337
File:
PDF, 246 KB
english, 2016