Hold the Line! The Challenge of Being a Premium Brand in...

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Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era

Trefzger, Timm, Baccarella, Christian, Scheiner, Christian W., Voigt, Kai-Ingo
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Year:
2016
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2808337
File:
PDF, 246 KB
english, 2016
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