Consumer and Market Drivers of the Trial Probability of New...

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SSRN Electronic Journal 2003

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Steenkamp, Jan-Benedict E.B.M., Gielens, Katrijn
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Year:
2003
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.380180
File:
PDF, 214 KB
english, 2003
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