Brand Crisis-Sentiment Analysis of User-Generated Comments...

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Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook

Mishra, Mridula S., Sharma, Ruppal W.
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Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/s41299-018-0057-4
Date:
October, 2018
File:
PDF, 789 KB
english, 2018
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