Indian consumers’ risk perception in buying green products:...

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Asia Pacific Journal of Marketing and Logistics 2018 / 10

Indian consumers’ risk perception in buying green products: the case of LED light bulbs

Ray, Sujit Kumar, Sahney, Sangeeta
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Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-08-2017-0181
Date:
October, 2018
File:
PDF, 472 KB
english, 2018
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