What Would Make a Free Product an Even Better Deal? Zero...

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What Would Make a Free Product an Even Better Deal? Zero Price Effects on End User Choice

Kanat, Irfan Emrah, Raghu, T. S., Vinze, Ajay
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Year:
2016
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2847698
File:
PDF, 579 KB
english, 2016
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