Critical success factors for Big Data adoption in the...

Review of Business Management 2018 / 1 Vol. 20; Iss. 1

Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study

Muniz Félix, Bruno, Tavares, Elaine, Freitas Cavalcante, Ney Wagner
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Volume:
20
Language:
english
Journal:
Review of Business Management
DOI:
10.7819/rbgn.v20i1.3627
Date:
January, 2018
File:
PDF, 809 KB
english, 2018
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