Promotions as competitive reactions to recalls and their...

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Journal of the Academy of Marketing Science 2018 / 10

Promotions as competitive reactions to recalls and their consequences

Zhou, Chen, Sridhar, Shrihari, Becerril-Arreola, Rafael, Cui, Tony Haitao, Dong, Yan
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0611-8
Date:
October, 2018
File:
PDF, 683 KB
english, 2018
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