A Content Analysis of Corporate Blogs to Identify...

Journal of Promotion Management 2018 / 09

A Content Analysis of Corporate Blogs to Identify Communications Strategies, Objectives and Dimensions of Credibility

Colton, Deborah A., Poploski, Sharon P.
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1500408
Date:
September, 2018
File:
PDF, 1.58 MB
english, 2018
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