International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement
Gilardi, Filippo, Lam, Celia, Tan, K Cohen, White, Andrew, Cheng, Shuxin, Zhao, YifanVolume:
3
Language:
english
Journal:
Global Media and China
DOI:
10.1177/2059436418806406
Date:
September, 2018
File:
PDF, 159 KB
english, 2018