An Empirical Study of National vs. Local Pricing by Chain...

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Marketing Science 2018 / 10

An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition

Li, Yang, Gordon, Brett R., Netzer, Oded
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2018.1100
Date:
October, 2018
File:
PDF, 1.86 MB
english, 2018
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