Deciphering Word-of-Mouth Marketing Campaign Reach:...

Journal of Advertising Research 2016 / 12 Vol. 56; Iss. 4

Deciphering Word-of-Mouth Marketing Campaign Reach: Everyday Conversation Versus Institutionalized Word of Mouth

Groeger, L., Buttle, F.
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Volume:
56
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2016-043
Date:
December, 2016
File:
PDF, 923 KB
english, 2016
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