Investigating the Role of Customer Brand Engagement and...

Investigating the Role of Customer Brand Engagement and Relationship Quality on Brand Loyalty

Nagaraj, Samala, Singh, Sapna
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Volume:
14
Language:
english
Journal:
International Journal of E-Business Research
DOI:
10.4018/IJEBR.2018070103
Date:
July, 2018
File:
PDF, 1.38 MB
english, 2018
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