Mystery Customer Research: Cognitive Processes Affecting...

Market Research Society. Journal. 1997 / 03 Vol. 39; Iss. 2

Mystery Customer Research: Cognitive Processes Affecting Accuracy

Morrison, Lisa J., Colman, Andrew M., Preston, Carolyn C.
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Volume:
39
Language:
english
Journal:
Market Research Society. Journal.
DOI:
10.1177/147078539703900203
Date:
March, 1997
File:
PDF, 93 KB
english, 1997
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