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A Cross-Cultural Comparison of a Global Brand's Strategies on Micro-Blogging Sites
Florenthal, Bela, Chao, Mike Chen-HoVolume:
6
Language:
english
Journal:
International Journal of Online Marketing
DOI:
10.4018/IJOM.2016100104
Date:
October, 2016
File:
PDF, 410 KB
english, 2016