Brand portfolio strategy and brand architecture: A...

Cogent Business & Management 2018 / 6 Vol. 5; Iss. 1

Brand portfolio strategy and brand architecture: A comparative study

Carolino Sousa Santos Junior, Elisio
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Volume:
5
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2018.1483465
Date:
June, 2018
File:
PDF, 632 KB
english, 2018
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