Making new products go viral and succeed

Making new products go viral and succeed

Nguyen, Hang T., Chaudhuri, Malika
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2018.09.007
Date:
October, 2018
File:
PDF, 1.03 MB
english, 2018
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