A strategic view of celebrity endorsements through the...

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A strategic view of celebrity endorsements through the attachment lens

Saldanha, Natalya, Mulye, Rajendra, Rahman, Kaleel
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2018.1534877
Date:
October, 2018
File:
PDF, 1.60 MB
english, 2018
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