Co-building brand equity and customer equity through...

International Journal of Business Environment 2016 Vol. 8; Iss. 4

Co-building brand equity and customer equity through marketing capabilities: impact on competitive advantage

Yagüe, Ma Jesús, Romero, Jaime
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Volume:
8
Year:
2016
Language:
english
Journal:
International Journal of Business Environment
DOI:
10.1504/ijbe.2016.080878
File:
PDF, 931 KB
english, 2016
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