Consumer's response to CSR activities: Mediating role of brand image and brand attitude
Ramesh, Kumar, Saha, Raiswa, Goswami, Susoban, Sekar,, Dahiya, RichaLanguage:
english
Journal:
Corporate Social Responsibility and Environmental Management
DOI:
10.1002/csr.1689
Date:
October, 2018
File:
PDF, 563 KB
english, 2018