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Consumer-Centric Category Management (How to Increase Profits by Managing Categories Based on Consumer Needs) || Bringing the Consumer into Category Management-A New Take on the Eight Steps
Nielsen, AC, Karolefski, John, Heller, AlVolume:
10.1002/97
Year:
2012
Language:
english
DOI:
10.1002/9781119201632.ch11
File:
PDF, 2.19 MB
english, 2012