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Marketing Science 2018 / 10

Marketing Self-Improvement Programs for Self-Signaling Consumers

Schaefer, Richard, Rao, Raghunath Singh, Mahajan, Vijay
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2018.1107
Date:
October, 2018
File:
PDF, 922 KB
english, 2018
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