Social Information in Facebook News Feed Ads: Effects of...

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Social Information in Facebook News Feed Ads: Effects of Personal Relevance and Brand Familiarity

Xue, Fei, Zhou, Lijie
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1500410
Date:
October, 2018
File:
PDF, 1.69 MB
english, 2018
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