“UNFRIEND ME, PLEASE!”: SOCIAL MEDIA FATIGUE AND THE THEORY...

The Journal of Marketing Theory and Practice 2018 / 10 Vol. 26; Iss. 4

“UNFRIEND ME, PLEASE!”: SOCIAL MEDIA FATIGUE AND THE THEORY OF RATIONAL CHOICE

Logan, Kelty, Bright, Laura F., Grau, Stacy Landreth
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Volume:
26
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2018.1488219
Date:
October, 2018
File:
PDF, 455 KB
english, 2018
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