The role of social media in the co-creation of value in relationship marketing: a multi-domain study
Abeza, Gashaw, O’Reilly, Norm, Finch, David, Séguin, Benoît, Nadeau, JohnLanguage:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2018.1540496
Date:
October, 2018
File:
PDF, 1.96 MB
english, 2018