An Empirical Examination of Customer Perceptions of Mobile...

Information Resources Management Journal 2006 / 10 Vol. 19; Iss. 4

An Empirical Examination of Customer Perceptions of Mobile Advertising

Lee, Su-Fang, Tsai, Yuan-Cheng, Jih, Wen-Jang ("Kenny")
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Volume:
19
Language:
english
Journal:
Information Resources Management Journal
DOI:
10.4018/irmj.2006100103
Date:
October, 2006
File:
PDF, 561 KB
english, 2006
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