How Social Impact Affects Smartphone Brand Loyalty

Journal of Computer Information Systems 2018 / 10

How Social Impact Affects Smartphone Brand Loyalty

Hung, Wei-Hsi, Tseng, Chih-Lang, Ho, Chin-Fu, Wu, Chung-Cheng
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Language:
english
Journal:
Journal of Computer Information Systems
DOI:
10.1080/08874417.2018.1529514
Date:
October, 2018
File:
PDF, 1.13 MB
english, 2018
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