Service innovation as a social construction

Marketing Theory 2018 / 11

Service innovation as a social construction

Mele, Cristina, Sebastiani, Roberta, Corsaro, Daniela
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Language:
english
Journal:
Marketing Theory
DOI:
10.1177/1470593118809794
Date:
November, 2018
File:
PDF, 213 KB
english, 2018
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