Marketing analytics using anonymized and fragmented...

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Marketing analytics using anonymized and fragmented tracking data

Kakatkar, Chinmay, Spann, Martin
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2018.10.001
Date:
November, 2018
File:
PDF, 1.38 MB
english, 2018
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