Brand hate: the case of Starbucks in France

Brand hate: the case of Starbucks in France

Bryson, Douglas, Atwal, Glyn
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Language:
english
Journal:
British Food Journal
DOI:
10.1108/BFJ-03-2018-0194
Date:
October, 2018
File:
PDF, 215 KB
english, 2018
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