Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation
Song, Sujin, Sheinin, Dan A., Yoon, SukkiVolume:
44
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.2016.44.7.1209
Date:
August, 2016
File:
PDF, 97 KB
english, 2016