The Impact of Peer, Politician, and Celebrity Endorsements...

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Journal of Nonprofit & Public Sector Marketing 2018 / 10

The Impact of Peer, Politician, and Celebrity Endorsements on Volunteering: A Field Experiment with English Students

John, Peter, James, Oliver, Moseley, Alice, Ryan, Matt, Richardson, Liz, Stoker, Gerry
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Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495142.2018.1526743
Date:
October, 2018
File:
PDF, 1.46 MB
english, 2018
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