Humorous Advertising Concepts and Premises: Generation,...

Journal of Advertising Education 2004 / 11 Vol. 8; Iss. 2

Humorous Advertising Concepts and Premises: Generation, Execution and Evaluation

Beard, Fred K., Tarpenning, David
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Volume:
8
Language:
english
Journal:
Journal of Advertising Education
DOI:
10.1177/109804820400800205
Date:
November, 2004
File:
PDF, 311 KB
english, 2004
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