![](/img/cover-not-exists.png)
Book Review: The Affluent Consumer: Marketing and Selling the Luxury LifestyleThe Affluent Consumer: Marketing and Selling the Luxury Lifestyle By MichmanRonald D. and MazzeEdward M. (Westport, CT: Praeger Publishers, 2006; 194 pages; hardcover; $44.95; ISBN: 0-2759-9282-9)
Merskin, DebraVolume:
11
Language:
english
Journal:
Journal of Advertising Education
DOI:
10.1177/109804820701100108
Date:
May, 2007
File:
PDF, 141 KB
english, 2007