Réactance psychologique des consommateurs face aux...

Réactance psychologique des consommateurs face aux programmes de fidélisation : cas des cartes de fidélité dans la distribution

Hafsia, Hajer Ben Lallouna, Laouiti, Rim El Fray
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Volume:
58
Year:
2012
Language:
french
Journal:
Management & Avenir
DOI:
10.3917/mav.058.0055
File:
PDF, 996 KB
french, 2012
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