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Are benefits of others important? The interaction effect of moral identity and construal level on green consumption
Wu, Bo, Li, Dongjin, Zhang, ChubingLanguage:
english
Journal:
Journal of Contemporary Marketing Science
DOI:
10.1108/JCMARS-07-2018-0002
Date:
November, 2018
File:
PDF, 298 KB
english, 2018