Using the National Student Advertising Competition...

Using the National Student Advertising Competition sponsored by the American Advertising Federation to Assess a Campaign Course's Learning Outcomes

Utt, Sandra
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Volume:
15
Language:
english
Journal:
Journal of Advertising Education
DOI:
10.1177/109804821101500209
Date:
November, 2011
File:
PDF, 435 KB
english, 2011
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