Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment
Wagner, Gerhard, Schramm-Klein, Hanna, Steinmann, SaschaLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.10.048
Date:
November, 2018
File:
PDF, 1.06 MB
english, 2018