Effet de la complexité visuelle du packaging sur...

La Revue des Sciences de Gestion 2013 Vol. 261-262; Iss. 3

Effet de la complexité visuelle du packaging sur l'attention portée à la marque

Droulers, Olivier, Lajante, Mathieu, Jamet, Eric, Lacoste-Badie, Sophie, Minvielle, Morgane
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Volume:
261-262
Year:
2013
Language:
french
Journal:
La Revue des Sciences de Gestion
DOI:
10.3917/rsg.261.0039
File:
PDF, 1.27 MB
french, 2013
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