The paradox of (dis)trust in sponsorship disclosure: The...

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Decision Support Systems 2018 / 11

The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews

Kim, Su Jung, Maslowska, Ewa, Tamaddoni, Ali
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Language:
english
Journal:
Decision Support Systems
DOI:
10.1016/j.dss.2018.10.014
Date:
November, 2018
File:
PDF, 1.60 MB
english, 2018
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